FarmFocus – FarmMarket

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Searching for Growers in FarmFocus

Last Updated on: May 15, 2024 Reading Time: < 1 minute

FarmFocus enables you to address finely-tuned market segments for personalized, contextual, and timely marketing and sales communications. In this video you will learn how to search for producers using FarmFocus.

Definitions of commonly used terms in FarmFocus

May 16, 2024 Reading Time: < 1 minute

Demographic: DTN value derived from and combined from FSA, CDL, CA DPR sources for describing Contains Crop, Income, Livestock, Summary, etc. data. GFI: Gross Farm Income Household: An association/total of acres to a single household based on multiple data points and algorithms, which have been tested over many years. The intent is to, as best

Why do I see “N/A” within the application?

May 16, 2024 Reading Time: < 1 minute

The specific data point may not be currently available or apply the given circumstance. Please contact us to learn more about our data.

Searching for Growers in FarmFocus

Last Updated on: May 15, 2024 Reading Time: < 1 minute

Why don’t you show all of certain grower’s farming operation details in a single record in FarmFocus?

Last Updated on: May 16, 2024 Reading Time: < 1 minute

Within Grower Profile there is a section for Related Growers. When a relationship between operations can be identified (common address, phone number, subsidy payment splits, common land and business hierarchy) then we will provide the relationship within the related grower tab.

Can you flag for organic farmers in FarmFocus or FieldVision? What determines if a farmer is organic and how is the data collected?

Last Updated on: May 15, 2024 Reading Time: < 1 minute

Yes. In FarmFocus we can flag organic growers who are also traditional crop growers. FarmMarket data accesses government provided data of Certified Organic Growers. The file is updated annually. However, we cannot determine which specific crop is organic, only if the farmer has been certified as being an organic grower.