How accurate is the data?
Reading Time: < 1 minuteWe collect our data through reliable governmental sources, using them to update our proprietary database of field boundaries covering more than 310 million acres of crops. We are the only data source that can account for overlapping acres and distinctions between land owned vs. operated. We have field-level detail with specific coverage at 1/4 acre
Read MoreHow are farmer Personas produced?
Reading Time: < 1 minuteWe utilize a machine learning model built around 1,200 completed farmer surveys. We asked questions about their views on different behaviors, which point to the various personas and then ask them to self-identify. If there is agreement between their answers and self-identifying, we create a training data set of these growers which added in over
Read MoreHow do we get email addresses?
Reading Time: < 1 minuteAll the emails we capture are with permission to use by us or others. These were obtained through what is known as Co-Registration where essentially the individual opted-in or subscribed to something (e.g. Netflix, AOL Travel, etc.) and in doing so, the terms and conditions provided that this information may be made available to other
Read MoreHow do we keep the information updated?
Reading Time: < 1 minuteWe are able to update this information using a variety of public and private data sources which allow us to update the ownership and operatorship of the fields. Since the land does not move there are effective 3 things that can happen to the boundary/polygon: It is sold/transferred to another person/entity (most common) 2 CLUs
Read MoreHow do you identify operator status?
Reading Time: < 1 minuteOperator status is identified via a multi-step process that utilizes prior producer codes, deed information and purchasing behavior.
Read MoreHow do you update your grower database, and how often?
Reading Time: < 1 minuteWe update all of our records annually through a combination of public sources like the USDA, state and local government, and also include privates sources only made available to DTN. The grower database has the land & crop information updated annually and the grower address information and phone numbers updated bi-annually. Email addresses are updated
Read MoreHow is remote-sensed data used/integrated in to your grower compilation? What does it mean?
Reading Time: < 1 minuteRemote sensing is used to identify the crop with any given farm field. Since we can link the land to a growers, FMID can then rollup all crop acreages to the grower level.
Read MoreHow often do you update deed information?
Reading Time: < 1 minuteOnce a year. There are no plans at this point for multiple deed updates per year.
Read MoreHow often is the data updated?
Reading Time: < 1 minuteAddress updating (NCOA/PCOA address standardization), Phones (411 directory) and email are all updated quarterly. Operators/Owner and prior crop year information is updated annually in the 2nd quarter. We update in-season crops (6 crops and 32 states) in July and again in August and predictive/next year’s crop in October before the next crop year.
Read MoreHow often is the data validated?
Reading Time: < 1 minuteWe update our database through Delivery Point Validation (DPV) and National Change of Address (NCOA) every 3 months as well as deceased and prison processing. Landline phone and mobiles phones are fully replaced every 3 months. New emails are appended every 3 months as well, but defunct emails are removed after each email campaign.
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