FAQ

Once a year.  There are no plans at this point for multiple deed updates per year.

Our other data selects are: Consumer data (e.g. Age, gender, education level, generations in household and 200+ more) Auto/truck data (E.g. Year, make, model, VIN, etc.) Real estate data (e.g. deed, tax assessor and mortgage data) EcoField – Sustainability and carbon Intensity Scores.

At a minimum, we need name & address, however, in order to gain the best possible match we prefer phone & email where available.

We utilize a machine learning model built around 1,200 completed farmer surveys. We asked questions about their views on different behaviors, which point to the various personas and then ask them to self-identify.  If there is agreement between their answers and self-identifying, we create a training data set of these growers which added in over

We update our database through Delivery Point Validation (DPV) and National Change of Address (NCOA) every 3 months as well as deceased and prison processing. Landline phone and mobiles phones are fully replaced every 3 months.  New emails are appended every 3 months as well, but defunct emails are removed after each email campaign.

Remote sensing is used to identify the crop with any given farm field.  Since we can link the land to a growers, FMID can then rollup all crop acreages to the grower level.

Yes, all of our fields include the soil composition, soil productivity, slope of the field, etc. The soil data utilizes the USGS SSURGO database.

The data is gathered from county, State and Federal agencies.  The data ranges from Subsidy payments and splits, California Pesticide Use Permits, County Ag Commissioner reports, land sale data and crop maps.

It is likely that some growers on the file don’t have a county associated with them, but those are typically not able to be coded as deliverable.  Select DPV is yes for mailable records to omit records without a county.